Why measure business marketing with Google Analytics?

By Shannon Kinney | Jul 13, 2018

Why measure business marketing with Google Analytics?

Digital marketing is an effective way to target and reach consumers, however, if you are not measuring and optimizing your marketing campaigns you could be wasting your budget.

Created by Google, Google Analytics is a free tool that tracks and reports web traffic. By installing and using Google Analytics, a business can collect information about the number of site visits, what pages are visited, and how visitors arrived at the site. Dive deeper on our website.

 

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