Root to lead LifeFlight fundraising efforts

Nov 08, 2012

Camden — The LifeFlight Foundation, the charitable development organization supporting LifeFlight of Maine, welcomes Kennebunkport native Amy Pierce Root as the new director of development.

In her new role, Root will develop a strategic fundraising plan, build relationships with potential donors and work with corporations to create partnership opportunities.

She has been involved as a volunteer with the organization since 2003 when her critically ill baby daughter was taken by LifeFlight helicopter to Children’s Hospital in Boston. She intends to share her enthusiastic passion with community members and patients, and will bring an innovative perspective to fundraising.

“LifeFlight was there for my family on the scariest night of my life,” Root said in a news release. “I want Maine people to know that LifeFlight will be there for their family, too, when they need critical care. I’m eager to use my energy to develop innovative fundraising ideas that might include island competitions, physical challenges or fun receptions with a surprising twist. However, I’m most excited to personally meet the individuals who have supported this top-notch organization over the years and thank them for helping to keep LifeFlight in operation.”

Root has spent the last 10 years as a policy analyst for the University of Southern Maine’s Muskie School where she secured funding for public health promotion efforts throughout the state. Over the years, she worked with a team of public health professionals to bring in major funds for obesity prevention, including grants from United States Department of Agriculture and United States Center for Disease Control and Prevention.

Root has served as a board member on state and national organizations including the Maine Governor’s Council for Physical Activity, the National Society for Physical Activity Practitioners in Public Health, and was the chairperson of the Maine Public Health Association’s Obesity Policy Committee.

She received a master of public health from the University of Massachusetts, Amherst and a bachelors degree from Springfield College.

“We are excited to welcome Amy’s energy and unique ideas to our organization,” said Thomas Judge, executive director of LifeFlight of Maine and the LifeFlight Foundation. “Her relationship-building experience, coupled with her genuine and personal passion for LifeFlight, make her uniquely suited to the task of nurturing statewide support for this very important service.”

To donate or learn more about LifeFlight, visit or call 230-7092.

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