Grand Opening May 6

New store makes 'scents' for Waldoboro

By Beth A. Birmingham | May 05, 2017
Photo by: Beth A. Birmingham Settled into its new location at 11 Friendship St. in Waldoboro, Long Winter Soap Co. makes all its products from scratch.

Waldoboro — When Amanda Nelson discovered her daughter had overly sensitive skin, she took matters into her own hands and started making soap.

"It was the only way to know what was in it," Nelson said. She said she just kept making it, and then realized she had so much she had to start selling it. "It just kind of grew into a monster."

Nelson opened an Etsy shop and "made a career out of making people smell better."

Now 10 years later, Nelson and her husband, Lucas McNelly, have taken their business out of their home in Damariscotta and opened a soap shop -- Long Winter Soap Co. -- at 11 Friendship St. in Waldoboro.

The couple and employee Kat Rogers began making renovations to the former Fessenden Craft and Bead Supplies store in early March. In fact, a stained-glass "Fessenden" sign remains intact as a reminder of a place McNelly visited as a child. "It was my mother's absolute favorite store," he said.

Referring to herself as a "nerdy hippie mother" on the company website, Nelson said she called upon her knowledge of chemistry to made sure she knew exactly what was going into her products.

Items made from scratch include soaps, skin creams, perfumes, sugar scrubs and lip balms, and all are handmade on site, with names like Chocolate Croissant and Oatmeal Stout Cold Process Soap and Unicorn Farts and Bad Hombre Lip Balm.

One of her most popular lip balms took off in October 2016 after the last presidential debate when then-Republican presidential candidate Donald Trump commented about Democratic nominee Hilary Clinton being "a nasty woman."

Aptly named Nasty Woman, Nelson said she has sold more than 18,000 tubes of the coffee- and walnut-flavored product -- with its initial Facebook announcement shared more than 1 million times.

The company's website notes, "We flavored it with coffee and walnut because we suddenly and inexplicably were in the mood for pairing nuts and scalding hot coffee."

Armed with what Nelson refers to as "a ridiculous amount of stock pots," she, McNelly and two employees produce everything from beginning to end, with online orders shipped from the store. Currently, Long Winter Soap Co. has 11,000 followers online.

In addition to the above-mentioned products, Nelson plans on adding bath bombs in the near future. Those items will be among a few products available in-store only.

Long Winter Soap Co. officially opens its doors with a grand opening celebration Saturday, May 6, at 4 p.m.

For more information, go to

Courier Publications reporter Beth A. Birmingham can be reached at 594-4401 ext. 125 or via email at

Lucas McNelly, left, and Amanda Nelson pose with a finished batch of vanilla chai soap before it is cut and packaged at Long Winter Soap Co. in Waldoboro. (Photo by: Beth A. Birmingham)
Just a few of the offerings at Long Winter Soap Co. on Friendship Street in Waldoboro. (Photo by: Beth A. Birmingham)
Behind a display of perfumes, from left, Lucas McNelly, Amanda Nelson, and Kat Rogers continue prepping for the grand opening of Long Winter Soap Co. (Photo by: Beth A. Birmingham)
Pourer extraordinaire Lucas McNelly shows off the prep area for the lip balms created at Long Winter Soap Co. (Photo by: Beth A. Birmingham)
Packaged and ready for sale. (Photo by: Beth A. Birmingham)
Comments (1)
Posted by: Ron Hawkes | May 06, 2017 10:24

Stopped in yesterday!! Well worth the visit, they have done an outstanding job and the store looks great and is full of product!! Best of luck to Amanda and Lucus in this great adventure!


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