Loyal Biscuit named Maine Retailer of the Year

Oct 10, 2017
Loyal Biscuit co-owner Heidi Neal.

Augusta — The board of directors of the Retail Association of Maine announced Tuesday, Oct. 10, that Loyal Biscuit, headquartered in Rockland, has been named the 2017 Retailer of the Year.

The award will be presented at the Association’s 80th annual meeting Thursday, Nov. 2, at O’Maine Studios in Portland.

The Retailer of the Year Award has three main criteria: continued growth in employees or sales; commitment of company resources to community projects; and creation of a positive work environment for all employees.

This year encompassed a competitive field of nominations and Loyal Biscuit was chosen for its reputation as a growing family business, impressive growth, social, ethical and environmental responsibility, and staff development procedures, according to a news release from the association.

"Loyal Biscuit’s values aligned perfectly with the award criteria and they were unanimously selected as this year’s recipient," the news release stated.

The association pointed out that in seven years, Loyal Biscuit has experienced substantial growth. The  company started with a single store in Rockland, but has grown to four additional locations (Belfast in 2011, Camden in 2012, Waterville in 2014 and Brewer in 2017).

The company has 21 employees.

Retail Association of Maine President and CEO Curtis Picard stated, “This is a prestigious award and Loyal Biscuit Company is a very deserving company. Heidi is an amazing businesswoman and the growth of the business has been incredible. We were particularly impressed with how much they give back to the community.”

“It is a true honor for our company to be named as Retailer of the Year,” co-owner Heidi Neal said in the news release. “We have come a long way in the last seven years, from a staff of one, to our current Loyal Biscuit family of 21. Our team works hard to make sure our customers receive the best products and knowledge, and to ensure that we are able to give so much back to the communities that support us. Receiving this award is truly an honor, and one that we share with our team and our communities."

The Neals currently have four dogs and one cat, four of which were adopted through the local humane societies that the company supports regularly throughout the year with various food and monetary donations. Since 2011, Loyal Biscuit hosted 12 “Pints for Paws” fundraising events that raised more than $28,000 for the local shelters. In 2016 alone, Loyal Biscuit hosted more than 30 fundraising events, including raising funds for the Maine Pet Oxygen Mask Project, among many others.

The Retail Association of Maine has presented the annual Retailer of the Year Award since 1980. Other winners include Day’s Jewelers (2016), Sea Bags (2015), Gifford’s Famous Ice Cream (2014), Mexicali Blues (2013), Wild Oats Bakery & Café (2012), Cool As A Moose (2011).

Comments (2)
Posted by: Colleen Richmon | Oct 11, 2017 08:21

You so deserve this award! I have come to trust all your good advice and your products.  Oliver loves the good vibes in your shop, and I thank you for always welcoming us so warmly!

Posted by: Sumner Kinney | Oct 11, 2017 06:21

Congratulations to you Heidi and the LBC team -  REMEMBER THE BEES.  Your story is a college text book case study, an example for all who aspire.

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