How To Start Your Online Blogging Business

By Olaotan Richard | Feb 17, 2018
Photo by: There are so many ways to make money online these days, which is why so many people are choosing to work from home or co-working cafes doing what they’re passionate about.

New York —

There are so many ways to make money online these days, which is why so many people are choosing to work from home or co-working cafes doing what they’re passionate about. Some are web designers; others are online teachers. And then there is one of the classic ways to make money online: blogging. If you’re good at writing and have a topic you think is interesting (for example, reviewing podcasts and explaining why podcasting is important), then it’s a great investment. With very little money, you can start making a lot, especially once you get many followers.


Once you understand how to best set up your online blogging business in this day and age, you’ll be successful in no time. Here are the steps you have to take to get started:


Figure out your niche


There are so many blogs out in the world, so you need to figure out what’s going to make yours different. Start by brainstorming, putting together a list of different topics you love. For example, if you’re interested in music, you could review live shows, or albums, or travel with bands and write a kind of tour diary. Then, see if there are any other bloggers covering the topics already, and figure out what would make yours different. Checking out social media groups where people discuss your interests will help you come up with ideas, too. Remember: the most important thing is that it’s a topic you won’t get bored with that is general enough to appeal to many people but specific enough that it’s focused.


Considering that the number of active bloggers in the US is expected to grow to almost 32 million by 2020, choosing the right topic will make a huge difference to your blog’s success.


Understand your audience


Once you’ve picked a topic, you need to figure out what the intended audience wants to read about, and how they want that information presented. You need to know specific details such as average age, location, gender, and what social media platforms they spend the most time on. That way, you’ll know what topics to write about most--and you’ll also know what aesthetic to use on your website, and whether to include features such as videos alongside the text.


Social media platforms are very important, so whenever you put up a new post, share it on platforms they’re most likely to be found on. Research what hashtags will help you engage most, and invest in a followers service like Social Buddy if you think it’ll make your blog popular faster. 43 percent of people admit to skimming blog posts, and the only way to avoid this is by curating your content to what they need.


Invest in a website


If you want readers to take your blog seriously, you need to buy an actual domain name. It might also be worth it to hire a web designer or pay extra to connect your free Wix or WordPress site to your new address. And don’t forget--once you’ve designed your site, it needs to be mobile-friendly, too! This means that the content should be easy to read on a small screen, and images should load quickly. If readers have to fill out any forms, don’t make them too complicated.


And any design choices, such as color scheme or fonts, should be present not only in every part of your website but also in your social media accounts. The median average time spent reading an article is 37 seconds, so the more you perfect your look and make the text accessible, the more likely readers are to keep reading instead of skipping onto the next notification that pops up on their phone.


Do your SEO research


Finally, no blogger can get anywhere without search engine optimization (SEO). Basically, this means knowing what keywords people are usually putting into search engines, so that you include these in the title and text--and come up before other blogs when a Google search is completed. Even though it sounds challenging, there’s a lot of free material on how to master SEO online (for example, on HubSpot), and knowing keywords will help you figure out what blog post to write next, too.


Think about this: 60 percent of blog posts convert with a mention of a product or a brand name, so you can really make some money if you know what you’re doing.

By following these steps, you can start your online blogging business now and start seeing results fast. What made you decide to start blogging, and what do you think your greatest challenge will be?


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