How to Make Your Local Business Visible on Search Engines

By Shannon Kinney | Aug 03, 2018

Running a local retail business can be challenging in the era of online shopping. The same goes for local, independent service businesses (including restaurants) that compete against national brands. How do you compete with large companies with national reach? While daunting, you have a weapon in your arsenal that the Amazons of the world don’t have: local appeal. While the ability to order anything and have it shipped in a couple days has strong allure, there are many consumers out there who prefer an in-person shopping experience. Whether it’s because they enjoy interacting with knowledgeable salespeople, want to be able to see and hold a product before purchasing it, need the instant gratification of bringing it home that same day, or simply want to support the local economy (yay!), local businesses are in a great position to engage with these shoppers – but only if they can be found online.

Follow these four tips to increase your search engine rankings and drive more traffic to your website.

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