How Can You Make Your Facebook Contest More Successful?

By Frank Coutinho | Jul 08, 2018
Photo by: Pexels

Today, social media interaction and engagement with customers and prospective buyers is very important for businesses and organizations. A Facebook contest is a fantastic way you can achieve your engagement goals on social media. In this article, we will discuss how you can effectively run a Facebook contest to achieve your engagement goals and ultimately grow and scale your business. As with anything else in life, the more preparation you put in beforehand, the more likely you will be successful. Yes, Facebook contests are very popular and can receive a lot of engagement, but you still need to ensure your contest is set up effectively if you want to ensure it is worth the time and effort. Therefore, one of the first steps to ensuring your contest is a success is determining what your goal and what your purpose for the contest is. After obtaining this clarity, only now can you determine what work needs to be done, what the final contest should look like, or what obstacles stand in your way. This step may be a bit time consuming, but it is worth the time required because it can be the difference between a good Facebook contest or a great Facebook contest.

Now that you have clarity on why you are executing your contest, you must determine what type of contest you would like to use. Of course, there are many types of contests such as like to win, crowdsourcing, fill in the blanks, captioning, and many others. Each of these contests are very simple, and easy to execute but nevertheless you must select which type of contest you would want to execute. Each type of contest has their own specific strengths and best cases situations where they should be implemented. Therefore, you should do your research beforehand to ensure you are selecting the appropriate contest and ultimately maximise the success of your contest. After you have selected the appropriate type of contest, you can then determine what type of prize or gift you will offer to the winner of the contest. This is also another important choice to make because this is what will entice the Facebook users to participate and join in your Facebook contest. This is a fun part of planning for the contest because there are many things you can offer to incentivize your followers such as a free product, a gift card, or a free service. If you are looking to speed up the engagement and interaction of your Facebook contest, you can also get votes to make your Facebook contest look like hundreds or even thousands of people have already participated in your contest. If people see that many other people have already participated in your contest, then they are more likely to join in the contest themselves. This is a snowball effect that will eventually feed itself and grow larger and larger, this is simply how social media works today.

In conclusion, there are many benefits to hosting a Facebook contest, such as increased engagement and interaction. However, you must still ensure you have completed the necessary preparation beforehand such as determining what type of contest you want to execute, what the prize will be, and strategies for making your contest look like it has been a big success. There is no time like the present to perform a Facebook contest.


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