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Hannaford to Carry Clown Shoes’ Circle of Heroes

Three associates will be highlighted in editions; contributions to charity of choice
Apr 29, 2021
Waldoboro Hannaford Associate Dennis Walker is celebrated as Clown Shoes’ Circle of Heroes—Limited-edition beers celebrating every day heroes starting May 1. Walker selected the Travis Mills Foundation to receive the $6,000 donation from Hannaford and Clown Shoes.

Scarborough — Grocery associates are among many front-line workers who have been working essential jobs during the pandemic.

To highlight that work, Clown Shoes of Boston, Mass., has created a tribute product: Circle of Heroes, a limited-edition beer that celebrates workers who have been there throughout COVID-19.

Circle of Heroes will be released as three limited-edition offerings this year, each with a different recipe to highlight a different Hannaford associate. The first edition, hitting stores May 1, will celebrate Dennis Walker, a military veteran and single dad who works at the Waldoboro Hannaford.

“We jumped at the chance to release a beer to honor front-line workers and grocery associates in particular. It was also great fun to use a recipe created by Melanie from the Hannaford team, a hazy IPA brewed with oats and a blend of Mosaic and Lemondrop hops. Cheers and thank you from the Clown Shoes Beer team!” said Dan Lipke, the head brewer for Clown Shoes.

Hannaford Category Manager Melanie Daigle and her fiancé, Matt Charette, are amateur home brewers and created the recipe for this release. Circle of Heroes is a hazy IPA brewed with mosaic and lemon drop hops.

“We have been home brewing and creating new recipes for the past 10 years. We love to try using different hop varieties, and the lemon drop hop has been one of our favorites! It has been a dream come true to have a recipe we created brewed by Clown Shoes, as we have always enjoyed their IPAs” said Daigle.

With each of the three editions of Circle of Heroes, the highlighted associate will donate $6,000 to their charity of choice — $3,000 donated from Clown Shoes and $3,000 donated from Hannaford.

Walker selected the Travis Mills Foundation, which helps support recalibrated veterans and their families through long-term programs that help men and women overcome physical obstacles, strengthen families and provide rest and relaxation.

Later editions of Circle of Heroes will feature Eric Strout, who manages the Newport Hannaford and serves as a local fire chief for the town of Levant, and Alicia Campbell Mullings, who is manager of customer service in New Windsor, N.Y. and parent of children involved in many extracurricular activities.

Additional information can be found at Hannaford.com.

Clown Shoes was founded in 2009 by Gregg Berman, who first brewed a small batch of “Hoppy Feet” Black IPA.

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