FREE WEBINAR: How to Reach Different Generations on Social Media (3/22 at noon)

By Shannon Kinney | Mar 01, 2018

Baby Boomers, Gen X, Millennials and Gen Z each use social media differently, from the amount of time they spend on social networks to the different platforms they use. Businesses trying to target specific age groups need to understand where members of each generation spend their time online.

We invite you to join us for a free, live webinar on Thursday, March 22, at noon Eastern, when Dream Local Digital Client Success Officer Shannon Kinney will share insights on where your business can find each generation on social media and how to craft the most effective marketing messages for each.

During this half hour webinar, you will learn:

1. Characteristics of different generations (Baby Boomers, Gen X, Millennials, Gen Z)

2. The best way to communicate with each generation (which types of content they favor – ie. videos, blogs, infographics, photos, etc.)

3. Which social media platforms each generation uses and how much time they spend on each one

4. The values of each generation and how you can incorporate this into your content strategy

5. The buying behavior of each generation

Space is limited, so click here to reserve your virtual seat. Can’t make it at the scheduled time? You can still sign up to receive the webinar recording and a copy of the presentation slides. Hope to see you there!

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