Build Landing Pages to Match Your Marketing Message

By Shannon Kinney | Aug 10, 2018

Landing pages, or as Hubspot would call them, “lead-capture pages,” are an effective way to get the most out of your digital marketing campaigns.

The more relevant the creative, ad copy, keywords, and landing pages are, the more successful a campaign will be.

Creating generic ads that link to a website’s homepage can be a costly mistake. By using a variety of ad creatives and landing pages, marketers are able to test messaging, measure results and optimize accordingly.

Here are five ways to increase the ROI of a digital marketing campaign by using landing pages instead of a website’s homepage.

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