7 Tips to Become A Better Business Writer

By Jennifer Noble | Oct 31, 2017

Before we can even begin talking about this, let’s get one thing straight: academic writing and business writing are two COMPLETELY different styles. Just in case you wanted to show your audience some cool skills you developed in English 101, make sure to throw them out the window. When we are talking about business writing, our goal is to appeal to a very specific audience: the corporate world. These aren’t your typical professors that ask for a certain word count; rather, you are working with people that want to receive information quickly and efficiently. To sum it up in one sentence: Clients want to see valuable content that provides them with utility. So, in order to grab the audience's attention, use these 7 tips to guide yourself in the right direction.


Do Some Thorough Research


Before you even begin putting pen to paper, having an in-depth understanding of the topic is crucial. After all, the more informed you are about a topic, the clearer you will be able to express your points. So, find some useful sources, whether they are website articles, documents, encyclopedias, etc. Even if you are well informed about the topic, looking through external sources will absolutely teach you something new that you previously did not know. Whether it be some interesting fact or a well thought out idea, make sure to look through as much information as possible before commencing on your own work.


Outline Your Thoughts


I know, you just spent several hours researching and want to start writing the damn thing. Here’s a tip: don’t. After finding valuable sources and gaining insight on your topic, spend some time laying out exactly what you want to say and how you want to say it. Remember, your job is to transfer information from your brain to a target audience, and it is critically important that this message is sent clearly. If you decide to write spontaneously, you are just asking for trouble. Doing this will significantly mess with the coherency of your paper, as thoughts will have little to no order. Instead, get some paper and write down the key points you will present as well as the appropriate methodology you will use. Organizing your thoughts beforehand will save you time and improve the overall clarity of your writing.


Remove The Fluff - Add More Useful Stuff


The most important aspect of business writing is to keep the audience engaged and interested. That doesn’t mean to add flashy sentences or stunning facts, but rather keep your writing succinct. The corporate world doesn’t have the time or interest to read through fluff; they want the juicy details up front and ready.  So, instead of hiding the main points in the middle of your text, present them right away and then follow up with all the evidence. Using this writing style for business reports, statistical analysis, case studies, etc. is the most effective way of appealing to a corporate audience.


Mix Compliments + Criticisms


Even if the company is struggling or a project didn’t meet the expected results, the business report should still portray a neutral point of view regarding the whole situation. In other words, have a steady mix of compliments and criticisms. When an employee or candidate feels that the writing is too critical or negative, it can lower self-esteem and greatly reduce confidence and moral. That’s why it is critically important to balance some low points with highlights. This subconsciously states: “Although there is room for improvement, some aspects are accomplished well or even better than expected.” Many business essay writers are experts at this, so work with them if you have any further questions.


Formal Writing


When talking business writing, everything must be written in formal language. Any buzzwords, slang and colloquialisms should be replaced with proper terminology. After all, the goal of your writing is to paint a straightforward and impactful piece that should be insightful for your audience. Get to the point, be succinct, use correct wordage and avoid emotional language. Also, contractions are helpful to shorten text length, so don't forget to use those.


Appealing Content


Aside from the fact that you should keep things short and to the point, the writing must have some spark or captivation that will keep the audience interested. The trick is to write in such a manner that keeps the tone formal, but also intriguing. This is a skill that comes from practice and experience, which brings us to our final point!


Learn From The Best


You know the saying: “No need to reinvent the wheel?” Well, it applies here in full force. Great business pioneers such as Adam Smith, Harry Markowitz and George Elton Mayo all wrote several business-related novels that teach fundamental aspects inside this comprehensive sphere. Read and take away pointers from there writing style, even if they are somewhat outdated. These authors will teach you good habits to incorporate in your own work as well as strategies for long-term projects. So, get crackin on the books!

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