6 Growth Hacking Techniques for eCommerce Businesses

By Jennifer Noble | Sep 06, 2017

Growth hacking just means that every project, tactic, idea or strategy you develop and execute in your business is aimed at promoting growth. And for most businesses, growth translates to increasing profits. Though in the past growth hacking had been reserved for savvy marketers and product teams, it is now being adopted and implemented by other types of businesses such as big corporations, brick and mortar shops, and e-commerce businesses. The primary function of growth hacking is to create and implement campaigns, programs, and lean tests that can help you recognize channels, focus areas, and strategies that you can employ to scale your company. As one consultant puts it:


"While ECommerce can be one of the most tricky businesses to conquer, hitting just the right 'mix' can produce a scalable result which propels you to the moon, faster than you might have thought possible" - Jonathan Furman, Founder and CEO of Furman Transformation


Here are six hacks you can implement for the growth of your e-commerce business.


1. Cross-sell and upsell products


You have bought a brand new bass guitar, but after a few years, you would like to upgrade. That is when a vendor can upsell you a better, more expensive bass guitar. Then, after you buy it, you discover you need a case, tuner, strings, and other related accessories. Cross-selling occurs when a vendor knows you are going to require other items that go along with your new bass guitar. Cross-selling and upselling account for up to 35 percent of Amazon’s total revenue, and that is enough proof that you need to prioritize it.


2. Create user-generated content sections


You can set up a pretty website, write motivational brand stories, and create compelling social ads, but none of your advertising and marketing endeavors can be as efficient and powerful as a genuine word-of-mouth testimony from an individual that loves your products. The trick here is to leverage user-generated content such as unboxing videos, written testimonials, reviews, and other types of praise from customers to invite new clients to try your products. You can implement this tactic by including more testimonials and reviews in your about page, product pages, homepage, and in the emails you send to your subscribers.


3. Add live chat


Live chat sessions allow your clients to express concerns or ask questions when they are in the process of making buying decisions, and this can improve your customers’ shopping experience and equally boost your conversion rates. Also, live chats help you discover common customer concerns or problems with your site. Addressing these concerns and challenges can ultimately increase your conversion rates.


Integrating live chat to most e-commerce platforms is a simple task that needs little technical knowledge. It is also inexpensive and can be enabled or disabled whenever it is convenient for you.


4. Spend on social media


One of the greatest motivators of social commerce is Facebook, and the highest-performing platforms are Facebook, Twitter, Reddit, YouTube, and Pinterest. However, relative to your business niche, you may find other sites to be more beneficial. Thus, do some experiments to find out.


Many small and medium-sized business owners shun the idea of spending on social media because they think it 's hard to determine the ROI. But, social media is generating more sales as time goes, and failing to take advantage of it means you may miss a significant opportunity to boost your business sales.


5. Offer free shipping


Both studies and common sense indicate that clients prefer not to pay for shipping. If your company does not provide free shipping, you need to start doing so. Most e-commerce platforms come with an inbuilt free shipping option, and they need minimal tweaking to set them up. You need to understand that, although you are giving away some margin by offering free shipping, you will make more money later on because your sales are bound to increase tremendously.


6. Send “Thank You” cards


After a customer makes an order, send him or her a “Thank You” card. Using email works. However, using the traditional postal service does it even better. These cards let your customers know that you appreciate doing business with them.


There are lots of tools to help you grow your e-commerce business, and you need to take advantage of them. So, start cross-selling and upselling, create some user-generated content, offer free shipping, and say thank you to your customers after they make purchases, and you will see a significant boost in your sales and audience base.


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