In conjunction with its Hope@Home initiative, Camden National Bank has launched a new promotion aimed at increasing support for local homeless shelters in Maine in honor of National Hunger and Homelessness Awareness Week, Nov. 12-19.

On Saturday, Nov. 12, customers are encouraged to use their debit card to earn money for area shelters. For every two purchases made, the bank will donate $1 through its Hope@Home program, with a total commitment up to $20,000.

“Since starting our Hope@Home initiative in 2015, we’ve learned that every little bit, from $1 to $100, can make a big difference in supporting the needs of our local shelters,” said Greg Dufour, president and chief executive officer of Camden National Bank. “We’ve already been impressed with the outpouring of support we’ve received from our customers and communities, and we wanted to think of another way that we could help provide additional assistance during this important week and this critical time of year.”

Dufour continued, “We’ve had so many customers ask us how they could support Hope@Home even if they weren’t in the market to purchase a new home. Although many have taken the time to make direct contributions to their local shelters, we felt like this promotion was a great way for us to broaden the scope and allow more people to get involved and help.”

Through the community-based, statewide Hope@Home program, for every home Camden National Bank finances, $100 is donated to a homeless shelter in the community of the new homeowner, and in the homeowner’s name. In 2015, Camden National Bank financed 442 new home purchases and raised $44,200 for Maine’s homeless shelters, and the program is on track to exceed that amount in 2016. As of September, the Bank had donated over $50,000 through Hope@Home this year.

For more information on Hope@Home or the Nov. 12 promotion, please visit CamdenNational.com/hopeathome.