Courier Publications LLC and VStv LLC Oct. 5 announced a new multi-platform business model that brings together print, online, video, WiFi and social media. The move is designed to recognize the new landscape for media companies and to become more adept at fully integrating its existing content platforms.

Owner Reade Brower explained, “We’re constantly working not only to improve what we provide in the way of information and service to our readers and advertisers, but also to ensure that our customers can enjoy that content where and when they want it. They’re more engaged than ever that way when we do that, which means our advertisers are better served as well.”

Brower added, “A newsprint company or a website or a television station can’t exist in isolation anymore. Our customers expect us to be all of those things at once. So we’re bringing together all our media platforms under this new business structure.”

As part of the realignment, Brower announced the hiring of John Viehman, who joins Courier Publications LLC as vice president of sales and marketing. Viehman is a seasoned media executive who most recently served as vice president and group publisher for Down East Enterprise Inc. in Rockport. Prior to that, he was a group publisher for 18 years at Rodale Inc., where, among other things, he launched two outdoor television series on PBS.

Viehman will be joined in this effort by current Publisher Bryan Gess, who will serve as vice president for operations and technology in the new model. This all follows the news that VStv General Manager Alan Hinsey is leaving VStv to pursue other professional challenges.

“Alan has done an amazing job at developing a first-class television station,” Brower added. “And while his leadership will be sorely missed, we’re excited by the prospect of fully integrating those resources into the organization.”

Also joining the Courier Publications-VStv team this month are morning news anchor Bethany Ricciardo and meteorologist Tyler Cadorette.

VStv was launched in May 2015 as the Midcoast region’s first full-service, standalone television station. Today it features a full lineup of programming, including daily news, weather and sports, along with five locally produced programs. It’s available on multiple video platforms, including TWC 88, LCI 13, MaineCoast 7, Belfast Community TV 2, ROKU, and streaming 24/7 at VStv.me, and today reaches more than 95,000 households.