University of Maine at August President James Conneely has named Mark Tardif executive director of strategic marketing and public affairs for UMA's Augusta and Bangor campuses, plus the eight University College centers across the state, including one in Rockland.

A Lewiston native and graduate of St. Dominic Academy of Auburn, most recently Tardif served as director of marketing and communications for University College, a unit of UMA with a system-wide mission to deliver more than 100 degree and certificate programs online and in the classroom. Tardif has held teaching, journalism, administrative and communications positions in Maine, Massachusetts and London, U.K.

A varsity rower at Northeastern University, he also coached men’s and women’s crew at Bates College. Tardif earned a bachelor's degree in English from Northeastern University, a master's degree in teaching, English education, from Boston University, and a master's degree in computer technology education from Thomas College, where he served as a commencement speaker in 2001.