Moxie — a beverage once more popular than Coca-Cola or Pepsi — is the official soft drink of Maine and the subject of a new book by Jim Baumer. He will read from “Moxie: Maine in a Bottle,” and offer sips for tasting, Saturday, July 20, from 1 to 2:30 p.m. at Owl and Turtle Bookshop, 33 Bay View St.

Dr. Augustin Thompson, for whom Union’s Thompson Community Center is named, claimed that Moxie was "a liquid preparation charged with soda for the cure of paralysis, softening of the brain, and mental imbecility." While many visitors to the state have yet to hear about this bottle full of history, they are quickly immersed in a society full of moxie — and many of them like the soda, too.

Baumer is a Maine-based writer and Moxie drinker. His first book, “When Towns Had Teams,” celebrated the heyday of town team baseball in Maine. “Moxie: Maine in a Bottle” offers history, photos, festivals and more.

For more information, contact Owl and Turtle Bookshop at 230-7335 or

Courier Publications’ A&E Editor Dagney C. Ernest can be reached at (207) 594-4401, ext. 115 or