The Strand Theatre, 345 Main St., celebrates 90 years in Rockland and eight years since its grand re-opening with a free First Friday After Hours concert. Folk and roots rock band David Wax Museum will perform Friday, July 5, at 8 p.m.

David Wax and Suz Slezak form the artistic core of the David Wax Museum; with multi-instrumentalist Greg Glassman, their band fuses traditional Mexican folk with American roots and indie rock to create a Mexo-Americana aesthetic. Combining Latin rhythms, infectious melodies and call-and-response hollering, David Wax Museum has built a reputation among concertgoers all over the United States, Canada, Europe and China.

David Wax Museum’s innovative, grassroots approach is currently roaring. After years busking at house concerts and touring with The Avett Brothers, the Carolina Chocolate Drops and the Old 97s, DWM picked up the 2010 Boston Music Awards Americana Artist of the Year. In 2011 they released their second album, “Everything Is Saved,” and its single “Born with a Broken Heart” won the BMA’s Song of the Year. Critical mass came with the band’s breakout performance at the 2010 Newport Folk Festival. With the release of "Knock Knock Get Up" last fall, David Wax Museum has reached a new level of cross-cultural integration and musical fluency.

Admission is free for this all-ages community event. For more information on all upcoming live concerts, films, HD broadcasts and events at the Strand, visit rocklandstrand.com; call 594-0070; or email info@rocklandstrand.com.

Courier Publications’ A&E Editor Dagney C. Ernest can be reached at (207) 594-4401, ext. 115 or dernest@courierpublicationsllc.com.