Pen Bay Healthcare’s in-house marketing and communications department earned a silver Aster Award in the fundraising category for the 2012 Pen Bay Challenge radio ad.

Hear the award-winning ad at: youtu.be/FOIw1lRrvvs.

The Aster Awards Program, hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 20 years, is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising.

Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is a medical marketing awards program that allows healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.

All entries for each category are placed together for judging by a panel of design and healthcare marketing professionals with decades of combined experience. Entries are judged on: Creativity, Layout/Design, Typography, Production, Quality and Overall Effectiveness. Winning entries are published in the Marketing Healthcare Today magazine.

This is Pen Bay Healthcare’s first entry into the Aster Award competition and its second national marketing award. For more information about Pen Bay’s marketing and communications department, please visit pbmc.org/marcom or call 594-6703.