A new gallery has joined the growing group of  more than two dozen galleries, museums and other arts-related organizations on and around Main Street. PicassoWhat, launched by partners Jeff Wolff and Lori Schafer, will have a formal opening reception Friday, June 7, from 5 to 8 p.m. during the First Friday Art Walk. PicassoWhat is in the second-floor Studio 201 of 328 Main St., above the Black Parrot and Fog Bar Café.

“We wanted the name to do three things: quickly say art, convey a sense of fun, and shout diversity,” said Wolff.

No name does that faster than Picasso, he said of the artist who worked in clay, oils, printmaking, costume and set design, drawing and even found objects. And “… ‘Gimme a Braque’ was too obtuse.”

PicassoWhat represents local, regional and national artists working in diverse media. Its opening exhibition, “Picasso Would Love This,” will include painting, drawing, prints, ceramic and other fine craft; and photography. The second floor gallery overlooks Main Street, and both an elevator and stairway provide quick and easy ascent. The Syndicate Block building is a well-preserved architectural example of Rockland’s historic mercantile era.

PicassoWhat will be open Wednesdays through Sundays from 11:30 a.m. to 4:30 p.m. For more information, visit the gallery’s Facebook page; email picassowhat@gmail.com; or call (774) 345-0838.

Courier Publications’ A&E Editor Dagney C. Ernest can be reached at (207) 594-4401, ext. 115 or dernest@courierpublicationsllc.com.