Winners have been announced in the 30th annual Healthcare Advertising Awards. Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition; and one of the 10th largest of all advertising awards.

Pen Bay Healthcare’s in-house Marketing and Communications team earned a bronze Healthcare Advertising Award in the special events marketing category for the 2012 Pen Bay Challenge ad campaign.

A national panel of judges reviewed all 2013 Healthcare Marketing Award entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were bestowed to 247 entries and silver awards went to 241 entries. Additionally, bronze awards were given to 235 entries.

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

This is Pen Bay Healthcare’s first entry into the Healthcare Marketing Award competition and its first national award. The complete listing of the Healthcare Advertising Awards winners is located at For more information about Marketing and Communications at Pen Bay, visit or call 594-6703.