Rushworth Kidder will present Good Kids, Tough Choices: How Parents Can Help Their Children Do the Right Thing at the Camden Public Library on Saturday, Sept. 10, at 2 p.m., in a talk for parents on parenting and ethics. With his trademark clarity, Kidder addresses 21st-century parents who, despite powerful social counter-forces, are shaping the character, integrity, and moral courage of tomorrow’s leaders.

Kidder has worked for more than 20 years to refine his guidelines for ethical decision-making through his Institute for Global Ethics, a non-profit, non-partisan, and non-sectarian think-tank headquartered in Rockport. He and his wife, Elizabeth, have two children and live in Lincolnville. His most recent book, “Good Kids, Tough Choices: How Parents Can Help Their Children Do the Right Thing,” is the recipient of a 2011 Honors Award from the National Parenting Publications Awards Parenting Resources competition.

Nearly one-third of the nation’s parents, when asked to identify the biggest challenge to parenting today, point to ethical and moral issues. To help parents address the moral blur facing today’s youth, Kidder in his talk uses three “lenses” or frameworks drawn from the Institute’s research: knowing what’s right; making tough choices; and standing for conscience.

Through story-telling and practical analysis, Kidder helps parents apply these tools to find comfortable ways to talk with their children about what’s right — without sounding self-righteous. “When it comes to helping children grasp core values, ethical decisions, and character-building courage,” Kidder writes in the introduction, “parents today are often spooked. They don’t feel they know what to say without sounding preachy, or old-fashioned, or simply naive. Too often they end up saying nothing. That’s not only a shame; it’s unnecessary. As we listened to score of parents telling us their tales, we were surprised and delighted by the principled, well-reasoned, and even daring ethical approaches they took. Parents need encouragement, frameworks, and vocabularies for discussion.”

Kidder is the author of 10 books, including “Moral Courage: Taking Action When Your Values Are Put to the Test” (2005) and “The Ethics Recession: Reflections on the Moral Underpinnings of the Current Economic Crisis” (2009).

Kidder’s calling is to help people make better, more ethical decisions in every aspect of life. Through his lively, compelling, real-life stories, he illustrates the fact that one’s toughest choices are not matters of right versus wrong but of right versus right. Using a robust, straightforward framework for discussing ethics, he brings an uncommon clarity to the complexities of ethical decision-making. In books, lectures, seminars, and frequent news commentary, he gives us a common language and a methodology for analyzing situations where two values are in conflict.