Eileen Fisher, the New York apparel design company, and Pilates at Soma of Rockland, teamed up for a second year to benefit New Hope for Women, the domestic and dating violence agency serving Lincoln, Knox and Waldo counties.

Social consciousness, including a commitment to helping women, is deeply embedded in the corporate culture of Eileen Fisher. They believe that the biggest change can start with the smallest act. In this case, the small act started 18 months ago when an Eileen Fisher executive and Midcoast resident Susan M. Schor partnered with her Pilates instructor Marianne Forti and massage therapist and friend Ily Shofestall to benefit New Hope for Women. They organized a sale of donated Eileen Fisher sample clothes at the Pilates at Soma studio in Rockland, resulting in a donation of more than $9,000 to New Hope.

This year, Eileen Fisher donated more samples, and Pilates at Soma, with the able partnership of instructor Marianne Forti, accommodated more customers for a sale in early August.

“We are thrilled to bring Eileen Fisher product and values to the Maine Midcoast for the benefit of New Hope for Women,” said Susan Schor in news release.

“We went all out for the great cause of ending domestic and dating violence. Our volunteers were just ecstatic that we surpassed our financial goal this year to support New Hope,” said Ily Shofestall.

This year’s event raised more than $19,000 and continues with a selection of Eileen Fisher clothes available at the New Hope for Women office at 5 Beech St. in Rockland.

In addition to the clothing sale, Eileen Fisher is working with New Hope to provide apparel to women who are in life transition due to domestic and dating violence.

“We are deeply grateful for the support of Eileen Fisher and Pilates at Soma. This partnership is exactly what we work towards in building a healthy community by providing resources for people to create healthy lives,” said Kathleen Morgan, New Hope for Women’s Executive Director. “We look forward to our continued collaboration.”