Amy Robbins-Wilson is trying to make good on her promise to God.

When her son Clayton, now 5, was born six weeks premature, the new mother vowed she would use her talents and abilities to help support other moms.

Singing is but one of Robbins-Wilson’s considerable talents. And singing, in particular jingles and lullabies, helped her through postpartum anxiety and helped her newborn learn routines and flourish.

“You can’t be blue when you’re singing the ‘Stinky Pants Dance,'” said Robbins-Wilson, who was amazed at how her son responded to her voice and musical cues.

She sang jingles before Clayton ate, got ready to go in the car and dressed. “He could understand what was going on and it helped me out of wondering if I was doing OK,” said Robbins-Wilson, who earned a master’s degree in ritual song and chant performance and a master’s degree in expressive arts therapy.

Singing is one way she is giving back to other mothers … all over the world. Thanks to the Internet, Robbins-Wilson said that last month, she “sang in 117 countries.”

The response, she said, has been heartwarming and reaffirming. Robbins-Wilson said she recently received a note from a person in South Africa who has her music on their iPhone.

The melding of traditional lullabies and catchy jingles with the power of the Internet allows cherished family traditions and tips to be shared among generations of spread-out families as well as among different cultures.

“It’s opened conversations between moms and mothers-in-laws” about parenting, said the award-winning author and recording artist.

Plus, jingles are just plain fun. “It helps people create a creative and fun environment in the house,” she said. “You are bonding with your kids … and creating magnificent moments [and building vocabulary] … in two minutes.”

Robbins-Wilson said professional marketing forces make pitches that mothers should purchase parenting products from so-called experts. The oft-repeated messages from advertisers, said Robbins-Wilson, can disempower parents.

But mothers and fathers singing jingles and getting positive results, empowers both parents and children to be creators rather than mega-consumers. “If you can create, and know that you are able to provide with your voice and your hands, then the world is a place of wonder and not a mall,” said Robbins-Wilson. “Mom is better than Mozart.”

Robbins-Wilson, aka the Lullaby Lady, offers free resources on and, including angel lullabies, Irish lullabies, and Christian lullabies.

“The Internet is such an amazing place,” she said. “Online business is about how I can help you and you can help me and we all can help the world,” she said. “It’s about taking your passion and abilities and helping out.”

She and her husband, Tim have also created a commercial site — Mommy Jingles — at, which includes an advanced online course “to introduce babies and toddlers to music while they do their chores, run errands and conduct everyday life.” It includes tips about bath time, bed time, and potty training and brushing teeth.

“Moms don’t have to travel to do the class and if their baby’s nap schedule changes or their baby gets sick they never miss a class,” wrote Robbins-Wilson. “…[T]he course is specifically designed to address mommy dilemmas with music.”

Now there’s something to sing about.