Camden got the news this week that the three businessmen, one from Los Angeles, the other two from Milwaukee, Wis., were no longer interested in acquiring the former Apollo Tannery property and building film studios there.

The decision was based on the assessment that the land was ultimately too restrictive for the construction of two 18,000-square-foot sound stages.

While the interest of B’D’ Turman’d Entertainment LLC was initiated late last year, the public process — discussing the proposal before the Select Board, holding a public hearing, and scheduling a May 10 vote on a purchase and sale agreement — took but five weeks. It was a hurried process in order to accommodate the businessmen, lending them a long lead on which to pursue financing for the $13 million construction project.

The proposed project was immersed in controversy from the first day it was made public, and comments were heated, to say the least. There were lines cast in the sand, and acrimony built.

But now it is over, and Camden learned from the entire process that advertising free land for jobs is a lot easier than negotiating the actual deal. Thanks to the persistent work of Camden resident Nancy Caudle-Johnson, the definition of the publicly owned land, and its Riverwalk, are now better clarified. Citizens of Millville, and Camden, are better equipped with knowledge about what might happen in that particular part of town, and everyone is more aware of what the opportunities for the land might be.

B’D’ Turman’d Entertainment is gone and that brief, intense relationship is over.

“It is too bad that things did not work out for them,” said Roberta Smith, Camden town manager, on April 27. “We knew it was a long shot, but it was worth a try.”

If there are innovative ideas that Camden residents want to explore for its publicly owned land, now is the time to move them forward. Camden citizens have the power.