Moxie lovers gathered July 8 at Moody’s Diner to celebrate the official soft drink of Maine. The event was part of Moxie Weekend.

The Matthews Museum of Maine Heritage is participating in several Moxie Weekend events. Moxie was invented by Union native Augustin Thompson. The museum at the Union Fairground houses the only existing portrait of Thompson, a Civil War veteran, and the 32-foot-tall Moxie Bottle Stand. More than 200 Moxie memorabilia are on permanent display at the museum, the largest public display in the country.

At Moody’s Diner, there were dozens of people wearing bright orange Moxie shirts. The Spirit of Moxie airplane was on display. The Moxiemobile was attracting a lot of attention, and people posed next to it for photos. There were bottles of Moxie and whoopie pies for sale. Many cars in the parking lot had Moxie-related license plates.

The exhibit was scheduled to move to Fernald’s Country Store on Main Street in Damariscotta on Friday, July 9. Continuing the weekend celebration jointly with the New England Moxie Congress, representatives of the Matthews Museum will travel to Lisbon Falls on Saturday, July 10 and to Kennebunkport and the Trolley Museum on Sunday, July 11.