Social Media has Revolutionized the way Travelers Book Vacations

By Shannon Kinney | May 03, 2017
The travel industry must adapt to new consumer behaviors in order to survive.

Today, people use their phones and mobile devices for just about everything. From research to entertainment, you can't go anywhere without seeing someone glued to a smartphone. In fact, 85% of travelers used their smartphones when planning their last trip.

Social media has become so popular that now more travelers consult Facebook before even visiting travel-related websites.

So what does this mean for the travel industry? It means outdated marketing tactics are no longer effective. It also means that to keep your place booked during the most important time of the year, you need to update your digital marketing.

This infographic shows the importance of social media and mobile-friendly websites. Are you ready to take advantage of these new travel industry trends?

Contact us to learn more about how using insight data can help you grow your business.

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