BRUNSWICK, Maine: On October 12, 2012, Shannon Kinney, Founder and Client Success Officer of Dream Local Digital will be speaking with members of the IAP 20 group of automotive shop owners from throughout the United States at their regular meeting.

During this seminar, Kinney will address emerging social media marketing trends for the automotive industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.  Search Engine Optimization, Reputation management tools and tips will also be discussed to help understand how to leverage customer testimonials and word of mouth online.

Kinney is no stranger to the auto industry, having been on the team that founded Cars.com, where she worked in product definition, strategy, and with dealers in more than 150 markets within the U.S. to successfully leverage the product to grow their dealerships. Kinney’s company, Dream Local Digital, works with businesses to leverage online marketing, and she has spoken at hundreds of events, conferences, and workshops on the subject.

About IAP 20

IAP 20 is a network of independent automotive sales and service shop owners from throughout the U.S. that share ideas, knowledge, camaraderie, and experiences through periodic conferences, financial composite analysis and constant online communications. Since 2002, IAP 20 Group members have subscribed to the very highest code of ethical standards in the automotive industry and set the standard for excellence in their respective communities. It is their goal that members become better equipped to maximize profitability on a long-term, sustainable basis through a balance of customer retention and acquisition, expense control, operational efficiencies, and employee growth. To learn more, visit http://www.iap20.com

About Dream Local Digital:

Dream Local Digital, LTD: is a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services founded by Shannon Kinney. Since their inception in 2009, the goal has been to help these businesses succeed in their online and Social Media marketing efforts and help save them time while they run their business. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Rockland and Bangor Maine, and nationwide through partnerships with media companies, entrepreneurs and advertising agencies. For more information on Dream Local Digital, visit our website, Facebook, and blog. If you are interested in having Shannon speak to your group, email dream@dreamlocal.com.