FREEPORT, Maine:  October 13, 2012, Shannon Kinney, Founder and Client Success Officer of Dream Local Digital will be presenting "What Would Google Do" for the Publishing Industry to the Maine Press Association's Fall Conference. This presentation will examine disruptive business models for the publishing industry based on the popular book What Would Google Do by Jeff Jarvis, offering innovative ideas and examining case studies that will help attendees embrace the new social, local, mobile world to help them transform their businesses for the future. Kinney will review the impact of the Internet and social media on news gathering, media consumption and marketing and offer recommendations for developing deeper relationships with their audience while gaining more revenue.

“As the newspaper industry experiences significant flux, the time is now to be bold and review disruptive models that shift the business,” Kinney shared, “I’ve spent more than seventeen years working with the industry to leverage new digital models and am looking forward to discussing these topics with industry leaders from the Maine Press Association”.

Kinney’s company, Dream Local Digital, works with newspapers, media companies and ad agencies throughout the U.S. and Canada to assist them in offering digital agency services to their advertisers. She has extensive experience working with newspapers throughout North America to grow their businesses, and has spoken at hundreds of events, conferences, and workshops on the subject.

About Maine Press Association:

The Maine Press Association (MPA), founded in 1864, is one of the oldest professional news organizations in the nation. The group, made up of news organizations and newspapers throughout the state, works to promote and foster high ethical standards and the best interests of the newspapers, journalists, and media organizations of the state of Maine that constitute its membership; encourage improved business and editorial practices and better media environment in the state; and to improve the conditions of journalism and journalists by promoting and protecting the principles of freedom of speech and of the press and the public’s right to know. For more information, visit http://mainepress.wordpress.com/

About Dream Local Digital:

Dream Local Digital, LTD: is a digital marketing agency serving small-medium sized business and non-profit clients nationwide providing social media and online marketing services founded by Shannon Kinney. Since their inception in 2009, the goal has been to help these businesses succeed in their online and Social Media marketing efforts and help save them time while they run their business. The company has been recognized by the Penobscot Bay Regional Chamber of Commerce with their Innovation in Business Award, and has offices in Rockland and Bangor Maine, and nationwide through partnerships with media companies, entrepreneurs, and advertising agencies. For more information on Dream Local Digital, visit our website, Facebook, and blog. If you are interested in having Shannon speak to your group, email dream@dreamlocal.com.