Chicken of the Sea celebrates 100 years with Rockland stop

Jul 29, 2014

Rockland — Chicken of the Seais celebrating its 100th anniversary in 2014 as an iconic American brand and is giving Rockland residents the chance to join in the celebration Aug. 1-3 — and even to win $10,000 instantly.

Rockland is the next stop on the first-ever Chicken of the Sea Great American Gratitude Tour, a six-month, 56-city journey which brings the brand’s iconic Mermaid and Centennial celebration to seafood lovers across the country while honoring local heroes and nonprofits that are bringing good to their communities.

The brightly-wrapped Great American Gratitude truck and vintage Airstream, both created specifically for the tour, will make stops at supermarkets, public events and venues throughout Rockland. The tour, which is free and open to the public, ends in Boston during Labor Day Weekend.

The tour will be at the Maine Lobster Festival in Harbor Park on Friday, Aug. 1 and Saturday, Aug. 2, from 11 a.m. to 6 p.m.

Visitors can have their pictures or video taken with the Mermaid, relive Chicken of the Sea history and take home Mermaid-themed giveaways. One lucky participant receiving the winning commemorative coin in the Mermaid’s Treasure Chest promotion will instantly win $10,000 to use for the community service project of his or her choice.

A highlight of many stops will be the official presentation of a $10,000 check to a local individual or nonprofit organization as part of Chicken of the Sea: 100 Years of Good. As a way of thanking Americans for its first 100 years, the brand is investing $1 million in 100 charitable individuals and nonprofits with $10,000 “Great American Gratitude” awards to empower them to continue their grassroots community service and goodwill efforts.

The public can nominate deserving individuals or organizations to receive a Great American Gratitude Award at

“We’re delighted to be bringing Chicken of the Sea’s 100th anniversary celebration directly to American hometowns across the country,” explained Christie Fleming, the brand’s senior vice president of marketing. “But more than that, we consider it a real privilege to honor those selfless individuals and organizations making a real difference in their communities through philanthropy, revitalization or other tireless acts of service. It is our hope that the Great American Gratitude Tour will empower them to continue their cycle of good.”

For more information on Chicken of the Sea: 100 Years of Good, including the latest Great American Gratitude Tour schedule, go to

Comments (3)
Posted by: Maggie Trout | Jul 29, 2014 19:08

But why would the Lobster Festival administrators allow Chicken of the Sea, or any large company dealing in seafood that is processed elsewhere to participate, anyway?  More blasted research shows allegations of child labor used in processing.  And then there is the fact that Bumble Bee took over Stinson, wasn't it, and moved operations, but not processing, to California, further depleting jobs for Maine people.


And, then there's the matter of mercury.  We never had much tuna fish when I was young because it was so expensive, but at that time, our waters were cleaner - not all of them, but still...and the fish was processed completely within the United States.  Getting solid white albacore, only within the last few years due to the rising cost of meat, was a thrill.  Stupid me.  I know that the older and larger the fish, the higher the contaminants, but -- stupid.


It seems the FDA refuses to issue warnings on cans regarding the eating of tuna fish, and lawsuits have gone nowhere, even from people whose illnesses were directly attributable to mercury poisoning from eating large amounts of canned tuna.


Would the Lobster Festival be anything less than positive if it down-the-line supported local fish and fishing, lobstermen and fishermen?  It would be grand to just have a good time and not think about any of this, but how can you not?


I'll say this - if they want someone to dress up in a mermaid costume and not cater to corporations that take food out of the mouths of families by taking away the jobs - or that manage to find loopholes to food safety - I'm ready.  Green is my best color, and I do love sequins.

Posted by: Maggie Trout | Jul 29, 2014 17:57

Ah.  Here's the story:  they want the USDA to allow them to use their tuna in school lunches and other food programs.  There is a law that any seafood used must be 100% U.S. produced.  But it seems that Chicken of the Seas, and Bumble Bee have the tuna cleaned in Thailand, and then ship it back to the US for canning.  Here is StarKist cleans and cans in American Samoa.  Here's the Wall Street Journal story from February 14, 2014 

Posted by: Maggie Trout | Jul 29, 2014 16:44

Thai Union International, located in Bangkok, is the sole owner of the company.

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