What is analytics? To be completely honest, I'm not 100% sure. If I had to venture a guess, it would be similar to the idea of little boys, throwing rocks in a pond, just to see how big a splash the rock makes. I think blogging is similar to throwing rocks into the internet pond, analytics is the tool that lets you measure how big the spalsh is. The two main analytics tools that we use for our office website are Google analytics, and the Jetpack plugin by Wordpress. I just received some email from Jetpack with a yearly report that we could share with others, showing the overall impact our website had for the year.
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